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HALO - Global Media Coverage - Best Practice Case Study

ePaper
London, Foreign Press Association at Hyde Park: The HALO Press Manager of the Energy Watch Group, Ralph Kappler, has done a great job: more than twenty international correspondents as well as TV-teams from CNN and Sky are present. After the initial moderation Jörg Schindler, one of the authors of the Oil Study, presents the results. The core messages ”Peak Oil has already taken place“ and ”the descent of the oil production will be steep“ electrifies the journalists. Hans-Josef Fell as a parliamentarian draws political conclusions: ”Energy efficiency and the development of renewable energy sources must be accelerated in order to reduce the economic consequences of the foreseeable shortage“. Jeremy Leggett, formerly oil geologist for BP and Shell, government adviser and now head of the largest British solar company, Solar Century calls out to invest in renewable energies and to use the economic chances. The following question-answer dialogue is intensive right up to the end of the press conference. But Kappler has still more in store for this day. Now further interviews as well as operational meetings with British parliamentarians are announced: - TV interviews from CNN and Al Jazeera with Hans-Josef Fell and Jörg Schindler, - Radio interview with Hans-Josef Fell in the BBC Studio, - Lunch with Gregory Baker, shadow Environment Minister of the Conservatives, who discussed the realization of the Renewable Energy Act with Hans-Josef Fell, - Meeting with the parliamentarian John Hemming, leader of the British Peak-Oil Parliamentarian Group, - Invitation to the House of Commons for a meeting of the British “Parliamentarian Group for Renewable Energies”. These meetings had consequences. In the “Prime Minister’s Question Time” Gordon Brown, the British Prime Minister was asked difficult questions. Thereupon Brown again defended the ”20 percent“-renewable-energy-aim, which British Government Lobbyists in Brussels had previously wanted to keep their distance from.

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